MUSINSA Digital Experience ( WIP)
Branding, Visual Campaign2025 - 2026
The Darkest Texture Alive
Description
LEATHER SEASON by MUSINSA is a imginary campaign project with DAIDO MORIYAMA
* Visual UI and MUSINSA MAGAZINE will be documented soon.
InformationDetailsTools
Midjourney Illustrator Photoshop
Role
Creative DirectorDuration
2025 | 1 week
Getting StartedBehind the Design
The VANTABLACK Project
Sampling Process
ProgressPrevious Designs & Inspired changes
The earlier direction of this project leaned heavily on a black-and-white, glossy, bold aesthetic. It looked professional and realistic, but it didn’t feel challenging enough. The references made the AI outputs cohesive, but they lacked creativity, personality, and flavor.
Stronger connection between black and white
Stronger Saturation Violent VibesFor my VANTABLACK project, that balance became the core. I wasn’t chasing aesthetic for its own sake—I wanted the feeling of a raw, unpolished world where textures bite back, where shadows feel alive, where the material itself carries a violent tension. Moriyama’s high-contrast monochrome taught me how to weaponize grain and darkness; Yeezus taught me how to inject rage, distortion, and industrial energy into something artistic.
What emerged is a design direction that treats leather not as a fashion material, but as a symbol of survival and rebellion. It’s scarred, imperfect, brutally honest. It’s cool because it refuses to be clean. It’s violent because it embraces friction. And that tension—the clash between elegance and aggression—is what gives the project its flavor, its identity, and its edge.
With help of Daido Moriyama’s aesthetic connects with my vision of this project.